Nada Ahmed
Co-founder
One of Iraq's most-followed voices, with a community of more than 700,000.
The name
slow down. take it easy. do it right.
In everyday Arabic, يواش — yawash — is what you say when someone is rushing: slow down, take it easy, do it right. It's a small, ordinary word. It's also the whole idea.
Yawash was founded by two people who had watched this industry from the inside — Nada, one of Iraq's most-followed voices, and Ali, who trains and speaks on sales and marketing. From those two seats you see the same thing again and again: money moving fast toward whatever looks impressive, and businesses left holding a beautiful campaign that changed nothing.
We named the agency after the step everyone skips. Not slow to deliver — slow to reach for the easy, shiny answer. The pause where the real thinking happens. In a market that rewards speed and spectacle, we're the ones who say: yawash — let's get it right.
Why we exist
There's an easy business to run in this market: sell people the things that look like marketing, and never trouble them with whether any of it moved their business. It pays well. It's quietly most of the industry.
We started Yawash because we wanted to build the other kind — an agency that thinks about the business first and the craft second, tells the client the truth even when the truth costs us the sale, and builds on a real strategy or doesn't build at all. We're not here to be the agency with the nicest reel. We're here to be the one a serious business trusts with a serious problem — the people they stop worrying about.
How we think
- 01
We lead with the business
Ask most agencies what they do and they'll show you their work. Ask us and we'll ask you about yours. A beautiful video attached to no strategy isn't Yawash work, however beautiful. Real work sits on a real plan — one we built, one we sharpened, or one we were handed and made honest.
- 02
Your success is ours
We built our incentive to sit downstream of yours, so we optimise for your result first — even when it shrinks ours. We've cut budgets, and we've told businesses to wait. We don't profit from a client's blind spot, and we don't distort the numbers or the prices. That's the difference between an agency you hire and one you trust.
- 03
We're becoming, not finished
Everything here is what we're building toward, not a certificate that we've arrived. We keep learning — on purpose and out loud — because an agency that decides it has arrived stops improving the same afternoon. As we grow, this thinking grows with us.
The people
A team of twelve. Founded by Nada and Ali.
Before the agency, they spent years doing project-based work across influencer marketing and content for a range of businesses — long enough to see clearly what the market was missing.
Ali Alawad
Co-founder
A speaker and trainer in sales and marketing, and the person who turns strategy into a plan clients can act on.
Tell us what you're building.
Whether you're launching something new or trying to fix something that isn't working, the best place to start is a real conversation — no pitch theatre, just a straight look at your situation and an honest view of whether we're the right people for it.
Start a conversation