01/Marketing & Communication Strategy
A clear direction for who you serve, the value you offer, and how you compete and communicate.
What it is
We develop marketing strategies, practical plans, and communication strategies around your business goals.
The work can be a standalone project for you or your team to implement, or part of a wider Yawash engagement that includes execution.
Who it's for
Your marketing feels scattered, your priorities are unclear, or your communication doesn't reflect what makes your business worth choosing. You need expert direction, whether you have an internal team that needs support or no dedicated marketing team.
What's included
- Marketing Strategy & PlanObjectives, target customers, value proposition, positioning, and marketing priorities, translated into activities, timing, responsibilities, budget priorities, and measures of success.
- Communication Strategy & MixCommunication objectives, priority audiences, the perceptions or actions you want to influence, key messages, tone, and the combination of channels and activities needed to support those goals.
We can develop both, or focus on communication when your wider marketing direction is already established.
What you walk away with
A practical, documented reference that helps you decide where to focus, what to prioritise, and how to direct your resources. Your team or delivery partners have a shared basis for execution and evaluating progress.
We review your business, market, competitors, and existing activity, then turn available evidence into recommendations matched to your goals and resources.